Aureka uses AI to help archivists, librarians, academics and journalists in their work with audio and video recordings.
Over the past eight months, I’ve collaborated with the team as a visual designer, creating a cross-platform communication campaign aimed at broadening their audience through clear and compelling content on social media.
Design Goals
The main goal was to make the brand visible on social media platforms like LinkedIn and Instagram, in order to attract new users and potential investors. The design needed to be easy to understand for both audiences, professional, and adaptable to different formats, while remaining in the world of techonology for social causes.
Approach
We decided for flexible visual assets that could work across different formats and levels of information — from short announcements to informative carousels. The strategy balanced tone and accessibility, ensuring that the content was understandable without oversimplifying the topic. Each piece was designed to stand alone or work as part of a broader campaign.