grandi is a natural cosmetic brand founded in Berlin, inspired by a traditional rosemary-based recipe passed down from the founder’s grandmother. Every product is made with 100% natural ingredients and rooted in a deep respect for heritage and simplicity.
My role focused on creating the brand identity from scratch, including the logo, color palette, typography, and overall visual direction.
Design Goals
After some initial meetings indentifying the brand’s target audience (their demographic data, lifestyle and values) and which emotions should the brand evoque, we moved on the positioning of the brand through different techniques, one being creating a polarities profile.
Then moved into creating different moodboards that could represent these values and emotions visually, already with some first-logo-drafts.
Visual Identity
Rooted in simplicity and heritage. The logo features a minimal reinterpretation of the rosemary flower, connecting the brand to its generational significance in a clean, modern way. A carefully selected typeface reinforces originality and distinctiveness. The earthy, muted color palette reflects the brand’s natural essence—balancing warmth, softness, and sophistication across every visual touchpoint.